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Digital + Social
Media Innovation

This class was focused on messaging and trends in social media and how best to use the tool to grow a brand or business. We worked in teams for a semester-long project comparing a large chain in an industry to a local business in the same industry. My group chose Pizza and compared Domino's to a local pizza place - Angelo's Pizza Bar in Syracuse. We audited, brainstormed, collected data, evaluated trends and then presented our own new brand using what we had learned about social media. 

Slice Pizza Report

Slice Pizza Presentation

Brand Comparison Infographic

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